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Geneva or Milano area Durée indéterminée 100 %

CRM EMEA Project Coordinator

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Your mission

  • Monitor client data capture, partner with local CRM referents and retail team to ensure data targets are met
  • Be a key user for all CRM tools and provide support to market referents in their use, building guidelines and use cases to support local application
  • Own the EMEA newsletter and outbound communication calendar. Ensure Panerai is present locally across all EMEA markets in the most relevant way
  • Responsible for the continuous testing, learning, and optimization of the CRM communication in the regions
  • Explore local application of outbound campaigns through the most relevant channels locally 
  • Leverage segmentation to perform tailored targeting activations
  • Ensure high level of security for client data (process, rules, controls, training etc.) to ensure compliance with internal audit guideline
  • Support the Global CRM Manager and local markets with the rollout of our CRM framework and strategy in internal boutiques and e-commerce
  • Suggest adaptations and actions to give a strong local imprint to the global CRM framework and make them happen
  • Liaise with market referents for the ongoing execution and monitoring of CRM actions and result
  • Support the extension and personalization of CRM activities to wholesale and external boutique partners, acting as a liaison also with the dedicated HQ referents
  • Become the driving force for database management and enrichment in EMEA, always working with local CRM referents to ensure data quality
  • Ensure data quality by sharing data-cleaning and de-duplication process guidelines
  • Update and prepare reports and charts (client segmentation, profiling, data capture…) for HQ and local team review
  • CRM data verification and database health activity and reporting
  • Perform ad hoc analysis, as needed, to support monitor DB and campaign performances

your Profile

  • Bachelor degree or above
  • Minimum 3 years working experience in luxury retail / fashion / cosmetics industry, specialized in CRM / digital marketing. 
  • Salesforce expertise and experience
  • Good proficiency of SQL and its variation among popular databases it’s a plus
  • Understanding of retail/wholesale client experience
  • Strong entrepreneurial spirit
  • Adaptable to change and uncertainty with the flexibility to work in a fast-paced, start-up, and multicultural environment
  • Highly self-motivated, analytical, with sharp attention to detail
  • Strong project management and time management skills
  • Strong focus on execution & rigorous implementation
  • Agile methodology experience is a plus
  • Skilled in both written and spoken English, Italian and French are a plus

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