CRM EMEA Project Coordinator

Your mission

• Monitor client data capture, partner with local CRM referents and retail team to ensure data targets are met
• Be a key user for all CRM tools and provide support to market referents in their use, building guidelines and use cases to support local application
• Own the EMEA newsletter and outbound communication calendar. Ensure Panerai is present locally across all EMEA markets in the most relevant way
• Responsible for the continuous testing, learning, and optimization of the CRM communication in the regions
• Explore local application of outbound campaigns through the most relevant channels locally 
• Leverage segmentation to perform tailored targeting activations
• Ensure high level of security for client data (process, rules, controls, training etc.) to ensure compliance with internal audit guideline
• Support the Global CRM Manager and local markets with the rollout of our CRM framework and strategy in internal boutiques and e-commerce
• Suggest adaptations and actions to give a strong local imprint to the global CRM framework and make them happen
• Liaise with market referents for the ongoing execution and monitoring of CRM actions and result
• Support the extension and personalization of CRM activities to wholesale and external boutique partners, acting as a liaison also with the dedicated HQ referents
• Become the driving force for database management and enrichment in EMEA, always working with local CRM referents to ensure data quality
• Ensure data quality by sharing data-cleaning and de-duplication process guidelines
• Update and prepare reports and charts (client segmentation, profiling, data capture…) for HQ and local team review
• CRM data verification and database health activity and reporting
• Perform ad hoc analysis, as needed, to support monitor DB and campaign performances

your Profile

• Bachelor degree or above
• Minimum 3 years working experience in luxury retail / fashion / cosmetics industry, specialized in CRM / digital marketing. 
• Salesforce expertise and experience
• Good proficiency of SQL and its variation among popular databases it’s a plus
• Understanding of retail/wholesale client experience
• Strong entrepreneurial spirit
• Adaptable to change and uncertainty with the flexibility to work in a fast-paced, start-up, and multicultural environment
• Highly self-motivated, analytical, with sharp attention to detail
• Strong project management and time management skills
• Strong focus on execution & rigorous implementation
• Agile methodology experience is a plus
• Skilled in both written and spoken English, Italian and French are a plus