Marketing Campaign Coordinator

Your mission

• Develop and manage the strategy, creation, and execution of all email marketing campaigns, including promotional, transactional, and automated emails
• Collaborate with the design team to produce visually compelling newsletters that reflect company's brand identity
• Brief and monitor the development of engaging and concise copy for newsletters, ensuring messages are on-brand, relevant, and tailored to various customer segments
• Analyze campaign performance metrics and continuously optimize for improved engagement and conversion rates
• Conduct regular A/B testing on various email elements to optimize open rates, click-through rates, and conversions
• Liaise with the markets and manage the email calendar, coordinating with other teams to ensure alignment with wider marketing efforts, product launches, and company initiatives
• Ensure all email marketing practices comply with privacy laws and applicable regulations and best-practice industry standards

Your profile

• Bachelor's degree in Marketing, Business, Communications, or a related field
• A minimum of 2 years of experience in email marketing, including newsletter creation
• Demonstrated expertise in email marketing platforms and tools
• Strong written and verbal communication skills
• Strong analytical skills, with experience in performance tracking and campaign analysis
• Familiarity with privacy laws and email best practices
• An understanding of the luxury consumer goods market, specifically luxury watches, would be a plus
• Excellent interpersonal skills in areas such as teamwork, facilitation and negotiation