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Geneva area Durée indéterminée 100 %

CRM Project Manager (H/F/X)

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Your Missions

Activation / Maintain Campaign management :

  • You will own the yearly calendar that has to be aligned with Product and Marketing as well as with markets based on local request and specificities,
  • You will work closely with the campaing Factory to ensure correct implementation and delivery of activation plan,
  • You will monitor and track campaign performance in Marketing cloud, including email KPIS and conversation rate,
  • You will leverage segmentation to perform tailored targeting activations,
  • You will work closely with markets, wholesales and external boutique team in order to ensure calendar alignment and delivery.
  • You will support the extension and personalization of CRM activities.

Journey / Automation management :

  • You will develop a journey strategy with the aim of reaching the client through automated flows, channels and with the right message at the right time,
  • You will define new opportunities within customer lifecycle to reactivate, engage and retain our clients and prospects,
  • You will review existing set of journeys to ensure consistency and relevancy.

Clienteling :

  • You will develop user guides and book regular sessions to ensure all CRM local stakeholders are aware of the latest features and improvements available on the View,
  • You will monitor and track clienteling performance ensuring KPIs are met at market level and the tool is adopted as expected,
  • You will work closely with the Group on the View stream.

CRM Tools and Database management :

  • You will be a key user for all CRM tools and provide support to market referents in their use, building guideline and use cases to support local application,
  • You will rollout of new channels within marketing cloud, exploring local application of outbound campaigns through the most relevant channels.

your Profile

  • You possess an Bachelor or Master degree or equivalent combined to at least 3 years of proven previous experience in luxury retail, fashion, cosmetics industry, specialized in CRM or digital marketing.
  • You have a salesforce expertise and experience,
  • You have good proficiency of SQL and its variation among popular databases,
  • You have strong project management and time management skills,
  • Results-driven, self motivated, analytical, with sharp attention to detail, you feel at ease in changing and evolving contexts,
  • You have strong communication skills and are able to work with multiple stakeholders and teams,
  • Skilled in both written and spoken English, Italian and French are a plus.

Réf. Job Watch
Catégories de métiers
SAV / Service clients / Marketing digital

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