CRM Project Manager (H/F/X)

Your Missions

Activation / Maintain Campaign management :

• You will own the yearly calendar that has to be aligned with Product and Marketing as well as with markets based on local request and specificities,
• You will work closely with the campaing Factory to ensure correct implementation and delivery of activation plan,
• You will monitor and track campaign performance in Marketing cloud, including email KPIS and conversation rate,
• You will leverage segmentation to perform tailored targeting activations,
• You will work closely with markets, wholesales and external boutique team in order to ensure calendar alignment and delivery.
• You will support the extension and personalization of CRM activities.

Journey / Automation management :

• You will develop a journey strategy with the aim of reaching the client through automated flows, channels and with the right message at the right time,
• You will define new opportunities within customer lifecycle to reactivate, engage and retain our clients and prospects,
• You will review existing set of journeys to ensure consistency and relevancy.

Clienteling :

• You will develop user guides and book regular sessions to ensure all CRM local stakeholders are aware of the latest features and improvements available on the View,
• You will monitor and track clienteling performance ensuring KPIs are met at market level and the tool is adopted as expected,
• You will work closely with the Group on the View stream.

CRM Tools and Database management :

• You will be a key user for all CRM tools and provide support to market referents in their use, building guideline and use cases to support local application,
• You will rollout of new channels within marketing cloud, exploring local application of outbound campaigns through the most relevant channels.

your Profile

• You possess an Bachelor or Master degree or equivalent combined to at least 3 years of proven previous experience in luxury retail, fashion, cosmetics industry, specialized in CRM or digital marketing.
• You have a salesforce expertise and experience,
• You have good proficiency of SQL and its variation among popular databases,
• You have strong project management and time management skills,
• Results-driven, self motivated, analytical, with sharp attention to detail, you feel at ease in changing and evolving contexts,
• You have strong communication skills and are able to work with multiple stakeholders and teams,
• Skilled in both written and spoken English, Italian and French are a plus.