Event Execution and Strategy:
- Develop and execute comprehensive event strategies aligned with the brand's objectives, product launches and partnerships.
- Identify event goals, target audiences, and KPIs to measure success.
- Coordinate all aspects of events, from conceptualization to post-event evaluation.
- Oversee budgeting, logistics, vendor selection, and negotiations.
- Ensure seamless event execution, including setup, staffing, and breakdown.
- Analyze event success through post-event data, attendee feedback, and ROI measurement.
- Use insights to refine future event developments.
Branding & guest experience:
- Work with Marketing teams to develop event themes, branding, and promotional materials.
- Ensure events showcase our brand's identity and values effectively.
- Ensure a superior guest experience through meticulous planning of event details, hospitality, and customer service.
- Address any guest concerns or issues promptly.
Marketing and Promotion:
- Develop and implement marketing strategies to promote events to the target audience.
- Utilize both traditional and digital marketing channels for event promotion.
- Stakeholder Engagement:
- Collaborate closely with internal teams (marketing, regions, and product development) to align events with broader marketing initiatives.
- Cultivate relationships with industry partners, vendors, and suppliers to enhance event offerings.
- Master degree in Marketing, Business Administration, Event Management, or a related field
- Minimum of 8 years of professional experience in event management, preferably within the luxury goods industry.
- Proven track record of successfully planning and executing a variety of events.
- Strong project management skills and ability to multitask effectively.
- Excellent negotiation, budgeting, and vendor management abilities.
- Creativity and the ability to develop innovative event concepts, with excellence and a strong sense of detail.
- Exceptional communication, leadership, and teamwork skills.
- Willingness to travel as required.
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