Social Media Coordinator

your MISSIONS

• Ensure full remote coverage of brand sponsorships and ambassador activities during Formula 1 and other key race weekends (35 weekends per year)
• Publish content in real-time or near real-time across social platforms.
• Work with agility and autonomy, adjusting to dynamic schedules and live event timings.
• Update and maintain the global content calendar in coordination with marketing campaigns and product launches.
• Ensure minimum 3-months visibility at all times
• Update on a weekly basis the test account with upcoming orchestrations
• Work with the creative team to brief, deliver, and localize multimedia content.
• Content Publishing:
• Create, schedule, and publish high-quality, engaging content across TAG Heuer’s active social platforms (Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest & Instagram internal account).
• Guarantee that all content adheres to the brand’s tone, aesthetics, and visual identity.
• Monitor and engage with TAG Heuer’s digital audience, responding to messages and mentions in a timely and professional tone.
• Foster a strong and authentic connection with the community, especially during high-attention moments.
• Track performance and report on KPIs using tools like Sprinklr or Emplifi.
• Present regular insights and actionable recommendations to improve engagement and reach.
• Act as the main operational liaison for all local markets.
• Share content plans, assets, and approvals while ensuring consistency and accurate localization.
• Coordinate with PR, marketing, and creative teams to ensure cohesive messaging.
• Contribute creative ideas for activations, campaigns, and community engagement.

your PROFILe

• Comfortable working evenings and weekends during race events (from home).
• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years' experience in social media management, preferably in the luxury, lifestyle, or sports industry.
• Strong knowledge of social media platforms, algorithms, and best practices.
• A genuine interest in motorsport and racing culture.
• Fluent in English (native or near-native level); French is a strong plus.
• Proficiency in Photoshop is mandatory.
• Solid command of social media analytics tools (e.g., Sprinklr, Emplifi, Radarly, native platform insights).
• Strong writing skills with attention to detail, brand tone, and visual consistency.
• Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment.