Head of Product Marketing

your missions

• Competitors and market trends analysis as well as trends in related sectors (High Jewellery, Fashion)
• Definition of marketing strategy for new product lines and corresponding marketing plan.
• Definition of new products in the existing lines and redaction of marketing briefs.
• Provide briefs to the Design team and follow-up with the Designers until the validation of drawings.
• Monitor and check the industrial development from the prototyping to the effective launch of the commercial piece while keeping track of financial viability of each development.
• Ensure the follow-up of the collections with the Marketing Business Analyst: analyze monthly performances of existing collections, follow-up the product allocation with the International Sales Management, follow-up the stock and stock cover with Jaeger-LeCoultre Operations team (Supply Chain) as well as the product life cycle within the collections.
• Build and update in collaboration with the Marketing Business Analyst sell-out forecast (existing lines and projects in development).
• Being responsible of product information inputs in OCP and ensure the exactness of its content.
• In charge of writing the Product News and ID Cards, sales documents of reference when launching a new product.
• Propose Brand speeches around product launches. Participate to the concept definition and names.
• Coordinate the 360 launch activation: Communication/Press Relations/Training brief/Digital/CRM/Retail activation. Brief and follow-up of the development of related content, assets and tools and make sure of their implementation.
• Be part of the commercial strategy definition for products launches and ensure its implementation in collaboration with the International Sales Management team (sell-in and sell-out forecast, implementation quantities, launches quantities).
• Ensure the suitability of pre-defined product environment (certificates, boxes, instructions for use) to the collection and its evolution.
• Manage issues related to Intellectual Property with the Legal Department (names, materials, patents, etc.).
• Introduce and sponsor the new collections, internally and to an external audience (journalists during Salon de la Haute Horlogerie, Vip Events, and all other launch events).
• Regular follow-up of the action plan set for the implementation of his/her collections on the markets.

your profile

• Proficient on Microsoft office pack & PowerPoint expertise
• Fluent in French and English
• Team-spirited and relational qualities
• Ability to work with other departments
• Pronounced feeling for luxury or watch industry
• Strong team player, analytic thinker, organized and detail-oriented
• University/Business Schools (Hautes Ecoles)
• 8 to 10 years experience and expertise in similar watch position – including savviness and expertise in Jewellery / or / Fashion
• Previous experiences in Sales and Marketing with an international focus is a plus