CRM Operations & Data Specialist

Job description

As part of the CRM department, you will be responsible for the operational execution of CRM campaigns and customer data analysis. This cross-functional role combines operational rigor with analytical insight, playing a key role in driving CRM performance.

Your Responsibilities

CRM Campaigns

• Prepare, configure, and execute CRM campaigns.
• Coordinate the global CRM calendar in collaboration with local markets.
• Ensure content quality, manage translations, and oversee the proper execution of customer journeys.
• Act as the main point of contact for local market campaigns.

Analysis & Data

• Create, maintain, and enhance dashboards in Power BI.
• Analyze market performance.
• Segment the customer database according to business needs.
• Contribute to the definition and monitoring of global CRM KPIs.

Support & Coordination

• Support markets in the use of CRM tools.
• Document best practices, and draft guides and training materials in collaboration with the CRM Lead.
• Participate in continuous improvement projects and process harmonization.

Profile

Technical Skills

• Strong proficiency in Excel; knowledge of Power BI is a plus.
• Comfortable with digital environments and CRM tools.
• Understanding of customer data, segmentation, and campaign personalization.
• Fluent in French and English, both written and spoken; additional languages are an asset.

Personal Qualities

• Precision, organization, and ability to manage priorities.
• Business-oriented analytical mindset.
• Excellent interpersonal skills and ability to collaborate cross-functionally with international teams.

Experience & Education

• Higher education degree (Bachelor/Master) in marketing, data, business, or equivalent.
• Initial experience in a CRM, operational marketing, data, retail, or customer service environment is essential.