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Geneva area Durée indéterminée 100 %

Head of Commercial Area

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your missions

1. Performance Management & Business Development:

  • Drive and monitor the overall area turnover and manage budget control, including selling costs and travel & entertainment (T&E) expenses.
  • Train and coach Boutique Managers/Directors on retail performance metrics and the "retail equation" to optimize sales and profitability.
  • Continuously monitor performance across all PoS and boutiques, identifying areas for improvement and implementing corrective actions.
  • Lead client engagement initiatives by monitoring dashboards and training Boutique Directors to activate client engagement activities.
  • Oversee and analyze the Client Satisfaction Barometer to ensure high levels of client service and satisfaction.
  • Promote and implement new commercial projects and initiatives, such as new commission schemes, "match to traffic" strategies, and boutique excellence programs.
  • Provide guidance and validate strong, relevant action plans for Boutique Directors/Managers, ensuring alignment with Maison strategy and regional Golden KPIs (e.g., for openings, expansions, closings).
  • Ensure the effective implementation and modification of all boutique action plans

2. Team Leadership & Development:

  • Lead and manage the development of boutique teams within the assigned area.
  • Initiate and oversee team revolution in selected boutiques to optimize structure and efficiency.
  • Actively participate in the recruitment process for boutique profiles, ensuring the selection of high-caliber talent.
  • Provide on-site mentoring and coaching to Boutique Managers, fostering their professional growth and leadership capabilities.
  • Nurture and support Career Committees to promote clear retail career paths and talent retention.

3. Boutique Operations & Standards:

  • Maintain a regular in-store presence through frequent visits to boutiques and PoS within the area.
  • Ensure impeccable merchandising implementation, optimal stock levels, and adherence to grooming standards.
  • Verify that all necessary tools and resources are in place to optimize boutique operations and maximize client-facing time.
  • Monitor competitor activities and services, including utilizing mystery shopper programs, to identify opportunities for improving client satisfaction.
  • Oversee and address client service cases to ensure prompt and effective resolution.
  • Provide on-site support for brand activities and projects, including events, pop-ins, exhibitions, and boutique relocation/renovation initiatives.

4. Market Intelligence & Projects:

  • Manage commercial omnichannel intelligence and related projects.
  • Closely monitor market trends and competitor activities to maintain Cartier’s market positioning and react swiftly to defend market share.
  • Report on competitors' public news and events within the area, providing strategic insights to the regional team.

your PROFILE

  • Proven experience in commercial roles, ideally with prior experience as a boutique manager.
  • Strong project management capabilities, demonstrated by a track record of successfully leading complex initiatives from conception to completion.
  • Strong analytical skills, with the capacity to translate complex data into clear, actionable insights that drive business results.
  • Excellent communication and presentation skills, with the ability to inspire, influence, and engage diverse stakeholders across all levels.
  • A deep understanding of market dynamics, consumer behavior, and competitive landscapes, enabling strategic decision-making.
  • The ability to work collaboratively and effectively within a matrix organization, contributing positively to cross-functional teams.
  • Fluency in English is essential, and proficiency in additional languages relevant to the region will be considered a significant advantage.
  • A self-motivated, positive attitude, and a strong team player mentality.
  • High learning agility, with a continuous desire to adapt and grow in a dynamic environment.





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