Creative Strategist

your missions

• Develop strategic and narrative concepts rooted in the watchmaking universe while staying connected to contemporary cultural dynamics
• Leverage brand tools (brand plan, product plan, key messages, press releases, narrative frameworks, etc.) to fuel ideation and build coherent storytelling
• Ensure alignment between strategy, launch plans, storytelling, and creative direction
• Transform strategic ideas into inspiring creative concepts, narratives, and campaign territories adaptable across all formats
• Write manifestos, support conceptual thinking with strong copy, and contribute to the evolution of the Brand Voice
• Create meaningful creative briefs that guide the studio toward impactful expressions
• Anticipate trends, decode cultural insights, and nourish teams with inspiration from diverse creative and cultural fields
• Collaborate cross-functionally and articulate ideas clearly to engage and unite teams around shared concepts

your profile

• Higher education in communication, advertising, literature, journalism, or a specialized creative/strategic school; specialization in brand strategy or copywriting required
• 5–10 years of experience as a Creative Strategist or Copywriter in creative agencies or luxury brands
• Strong expertise in brand storytelling and/or 360° activation strategy
• Dual strategic and creative mindset, capable of connecting insights with strong conceptual outputs
• Excellent writing skills in French and English
• Proven experience presenting and defending concepts to internal and external stakeholders
• Knowledge or strong interest in luxury, high watchmaking, craftsmanship, and cultural artistic universes
• Demonstrated intellectual curiosity, open-mindedness, and ability to integrate diverse cultural references