Head of communication

your missions

• Participate in the development of the global communication strategy of the brand in collaboration with the management.
• Drive the development and management of advertisement campaigns and manage agencies and budgets.
• Manage the production of digital and print assets to support the media, social media, PR and sales strategies.
• Define, create, manage, and deploy the corporate identity guidelines and ensure consistent application
• Ensure timely development and production of the usual communication tools and material, such as the catalogue, branded stationery, invitation cards, etc….
• Define and execute the 360 communication campaigns to support product launches and celebrate key moments of the year, including digital, print and POS material.
• Define the global media strategy, budget and plan across all channels and ensure its implementation in the markets.
• Manage the media buying at HQ and oversee media buying in the markets, ensuring budget control
• Develop relationships with key media, and identify new partnership opportunities in close collaboration with our head of PR
• Manage the brand communication on the website
• Ensure the ongoing development of the brand website
• Manages the relationship with the agencies and the defined budget.
• Oversee the brand social media strategy and manage the corporate accounts at HQ and in the markets.
• Oversee the social media advertising strategy and execution
• Lead and manage the HQ communication team, ensuring planning and coordination across teams and projects.
• Lead and guide brand managers and marketing professionals in the markets.
• Monitor and report return on investment for all media and advertising spend

Your Profile

• Strong marketing experience preferably in the luxury sector, with budget responsibility
• Experience in the watch and jewelry industry
• Proficient user of graphic creation tools and early adopter of AI powered tools
• Hands-on personality and keen to dive into operational matters
• Leadership and team management experience
• Strong team player with excellent communication skills
• Ability to work internationally
• Attention to detail
• Languages: English and French required