Client Lifecycle Project Manager - WOW 3 months

your missions

Lifecycle Program Assessment & Performance Analysis:

• Conduct a comprehensive audit of all current one-to-one, one-to-few & one-to-many Lifecycle Programs: Prospect, Client, Care, CS, Event and Celebrational Programs.
• Analyze the performance of each communication step, identify key metrics, successes and areas for optimization.
• Extract actionable insights and define strategic improvement areas.

Strategy & Optimization Definition:

• Define innovative opportunities to cultivate long-term Prospect & Client engagement and loyalty within the assessed Lifecycle Programs.
• Collaborate with 360° Brand Activation, CX and Product teams to design journeys across diverse audiences and channels.
• Re-define audience segmentation & prioritization strategies to optimize campaign effectiveness.
• Orchestrate personalized one-to-one, one-to-few & one-to-many interactions across online and offline channels, including clienteling ceremonies.
• Leverage all relevant marketing content, tools & triggers to enhance client engagement.

Implementation & Coordination:

• Translate identified improvements & new strategies into concrete implementation plans.
• Collaborate with our external agency (RIC Campaign Factory) to ensure the testing and execution of all journeys within our omnichannel campaign management system.

Performance Measurement:

• Define & implement a robust tracking system to ensure the measurement of long-term engagement, conversion and repurchase patterns.

Your profile

• The ideal candidate will be analytical & data-driven, possess technical proficiencies in CRM capabilities, have a strong understanding of the luxury market & its client expectations and adopt a collaborative spirit.
• You will partner closely with internal stakeholders across Retail, Customer Experience, Brand Activation, Product Marketing & Digital Teams, as well as key Group stakeholders.