Marketing & Communication Director

your missions

Marketing and Communication local leadership

• As a local Exco member, define and drive the overall local market priorities in full alignment with International strategy and regional guidelines in order to develop a high performing local team and capture the full market potential with sustainable profitability.
• Design and implement the 3-year action plan for Switzerland, in close collaboration with the Regional team and local ExCo, and drive the local implementation in alignment with brand guidelines, regional ambitions and local market dynamics.
• Design and monitor Marcom department opex budgets in partnership with the finance department.

Brand Communication Excellence

• Lead the deployment of 360° initiatives to strengthen brand equity and increase brand awareness within the Switzerland market by ensuring consistent brand messaging across all channels.
• Plan, manage and monitor the local A&P investment budget, in coordination with regional Communication teams.
• Develop an efficient commercial programming across the whole network in close collaboration with the Commercial Department and watch partners to achieve client engagement and create business sopporutnities.
• Ensure and efficient local PR plan maximizing editorial value and brand visibility in alignment with international brand guidelines.
• Act the local point of contact for the regional Media hub to ensure a relevant media strategy supporting brand desirability.

Performance & Market Insights

• Track and analyze brand awareness and appreciation, client analysesto identify areas for improvement, and implement corrective actions to achieve targets in close partnership with the commercial Departement.
• Analyze findings of competitive surveys to anticipate competitor actions and develop proactive action plans to maintain a competitive edge.

Product portfolio performance

• In partnership with the regional Marketing team, design and execute 360 product plans to achieve sales targets across product categories and channels, including product launches.
• Drive the performance of product categories by supporting boutiques and watch specialist partners with effective product activations leveraging strong in-store visibility, impactful visual merchandising and dedicated training.

Collaborate with the Regional Operations team to ensure optimal stock levels for retail and wholesale channels and maximize sales potential.

Leadership & Organization dynamics Team Development

• Ensure an efficient Marcom organization aligned with international and regional governance to address local business priorities.
• Lead, inspire, and develop the Marketing & Communication team. Encourage creativity, accountability, and excellence, while identifying and nurturing top talent in alignment with the Maison’s culture and values.
• Be and active member of market talent reviews and build Individual Development plans and succession planning for key roles in collaboration with the HR Department.

your Profile 

• You are a highly accomplished and results-oriented Marketing & Communication leader, ready to drive brand growth and achieve measurable marketing and communication outcomes.
• With over 15 years of proven success and a Master's degree in Business Administration, Marketing, or a related field, you bring a wealth of international managerial experience and a demonstrated ability to consistently exceed performance standards.
• You are an agile, inspiring, deeply customer-focused and commercially driven leader.
• Possessing strong leadership and exceptional interpersonal skills, you excel at building and motivating high-performing teams.
• As a true team player, driven by a passion for excellence, and possessing outstanding communication skills in English, you are poised to make a significant impact on the Swiss market.