International CRM Manager (M/W)

Your missions

• Define the CRM roadmap and align it with business and brand objectives
• Develop the global CRM strategy to support acquisition, retention, reactivation, and loyalty
• Ensure strong data governance and compliance with GDPR
• Contribute to the development of a seamless and consistent omnichannel customer experience
• Oversee CRM projects end‑to‑end, ensuring prioritization, delivery, and quality
• Coordination between business stakeholders, retail teams and technical teams
• Guarantee platform consistency and proper integration within IT landscape
• Plan and execute multi‑channel CRM campaigns with luxury tone and storytelling
• Define segmentation strategies (VIP, HNW, collectors, prospects)
• Support boutiques in client development and strengthen clienteling culture
• Monitor CRM KPIs and develop dashboards and reporting
• Lead and develop a team of business and technical experts

Your profile

• Experience in CRM with at least 5-8 years’ experience in a similar role 
• Bachelor or Master’s degree in IT Engineering, Business Administration, or Data science
• Knowledge of Microsoft technologies (Dynamics 365 CRM, Power Platform, Azure)
• Strong understanding of Sales, Customer Service, and Marketing processes
• Ability to facilitate collaboration between business and technical teams
• Strong leadership skills, structured mindset, and results-oriented approach
• Awareness of data governance and regulatory compliance requirements
• Experience in change management and user adoption
• Experience in luxury watches or premium lifestyle brands 
• Strong understanding of high-net-worth client expectations
• Excellent communication skills