Marketing Specialist

your mission

• Act as a trusted partner to the Swiss market, ensuring the effective deployment and local adaptation of HQ marketing initiatives.
• Collaborate closely with boutiques and partners to activate marketing plans and strengthen local initiatives.
• Ensure rigorous monitoring and control of A&P budgets.
• Orchestrate high-impact events across boutiques and key partners, reflecting the Maison’s standards of excellence.
• Contribute to the definition of guest targeting and ensure the relevance and quality of each experience.
• Monitor performance and continuously refine activations to elevate quality and effectiveness.
• Build, manage and optimize budgets with a strong focus on ROI.
• Elevate the in-store expression of the Maison by ensuring the refined and consistent deployment of visual merchandising guidelines across all points of sale.
• Orchestrate window animations and in-store activations to enhance visibility and client experience.
• Conduct regular field visits to assess execution quality, identify improvement areas and implement concrete action plans.
• Coordinate all operational aspects related to VM, including deliveries and installations, ensuring flawless execution.
• Lead traveling exhibitions and local VM projects to reinforce brand impact and coherence across the market.
• Orchestrate and structure manufacture visits as a key strategic lever to strengthen brand equity and client engagement.
• Craft bespoke experiences for selected clients and media, showcasing craftsmanship and heritage.
• Oversee the end-to-end organization of each visit, ensuring a seamless, refined and memorable experience.
• Leverage these experiences to reinforce emotional connection with the brand and support long-term relationship building.

your profile

• Proven experience in Trade Marketing, with strong business and retail sensitivity.
• Experience in the watchmaking or luxury industry is favorable.
• Ability to manage multiple projects with autonomy, from planning to execution and performance follow-up.
• Strong stakeholder management skills, with the ability to influence and collaborate across functions.
• Structured, solution-oriented and proactive mindset, with strong ownership.
• Agile, adaptable and comfortable in a fast-paced environment.
• Strong attention to detail and commitment to execution excellence.
• Fluent in English and French; German is a plus.
• Proficiency in MS Office; SAP knowledge is an advantage.
• Willingness to travel regularly.