Head of PR

your mission

• Define and execute the Maison’s Global Ambassadors and Friends of the House strategy in alignment with brand objectives.
• Lead the day-to-day management of Global Ambassadors and Friends of the House relationships, ensuring seamless coordination across campaigns, events and product launches.
• Identify, evaluate and cultivate long-term relationships with endorsers, cultural personalities and key tastemakers.
• Partner with regional and local teams to identify relevant local talents while maintaining global consistency.
• Define and manage the PR strategy surrounding the Made of Makers programme: identify and develop meaningful partnerships with artists, designers and creators that enrich the Maison’s narrative.
• Coordinate collaboration launches from briefing through execution, ensuring alignment across Press Relations, Brand Activation, Creative and regional markets.
• Produce comprehensive PR toolkits and assets to support successful global and local implementation.
• Measure campaign performance and identify best practices to continuously strengthen partnership impact.
• Define and execute the Maison’s global product placement strategy to maximize visibility across editorial, entertainment, cultural and VIP touchpoints, ensuring alignment with brand priorities and communication objectives.
• Oversee product placements for Global Ambassadors, Friends of the House, celebrities, VIPs and strategic partners, ensuring consistency with brand positioning and commercial priorities.
• Collaborate closely with Event and Regional teams to identify high-impact placement opportunities supporting product launches, campaigns and key Maison moments.
• Ensure seamless planning and logistics of product loans, tracking, returns and inventory management in partnership with relevant internal stakeholders.
• Monitor placement performance and media visibility, providing regular reporting and insights to optimize future product seeding strategies.
• Establish best practices and governance to ensure consistency, efficiency and brand integrity across all global product placement activities.
• Lead the negotiation and coordination of talent and partnership contracts in close collaboration with Legal and Compliance teams.
• Ensure all contractual deliverables, usage rights, image rights and activation obligations are fulfilled.
• Coordinate approval processes and maintain contractual compliance across all PR initiatives.
• Develop efficient governance and workflows to ensure timely execution of agreements while mitigating risk.
• Build and manage integrated project timelines across multiple global initiatives.
• Oversee allocated budgets, supplier management and financial tracking.
• Develop strong relationships with internal stakeholders across HQ, regional offices and local markets to ensure successful execution of PR programmes.
• Foster a collaborative and agile working environment while maintaining the highest standards of quality and execution.

your profile

• 8–12 years of experience in Public Relations, Communications or Brand Marketing within the luxury industry (watchmaking, fashion, jewellery, beauty or lifestyle).
• Significant experience managing high-profile ambassadors, celebrity relations and strategic partnerships.
• Proven track record in developing integrated global PR campaigns and delivering measurable earned media impact.
• Experience negotiating and managing talent and partnership agreements in collaboration with legal teams.
• Strong expertise in endorser relations, product placement and talent management.
• Excellent project management skills with the ability to lead multiple complex initiatives simultaneously.
• Outstanding stakeholder management and cross-functional leadership capabilities.
• Ability to build trusted relationships with talent representatives, cultural partners and industry opinion leaders.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint and Outlook).
• Experience with PR reporting and media monitoring platforms.
• Knowledge of Digital Media Room (DMR) platforms is considered an asset.
• Fluent in English and French with excellent written and verbal communication skills. Additional languages are an advantage.
• Exceptional interpersonal and relationship-building skills.
• Strategic thinker with strong business acumen.
• Collaborative leadership style with the ability to influence across functions and seniority levels.
• Agile, proactive and solution-oriented.
• Strong aesthetic sensitivity and passion for craftsmanship, culture and luxury.
• Strong organizational skills with meticulous attention to detail