Chief Commercial Officer

your missions

• Define the global commercial roadmap, translating the Maison’s ambition into clear priorities and targets by market and channel.
• Deliver sales and profitability objectives, overseeing commercial budgets, forecasts and performance.
• Shape pricing and investment decisions with Finance and Product, balancing growth, margins and brand desirability.
• Lead performance across directly operated boutiques, franchises, wholesale partners and e-commerce.
• Represent commercial priorities within S&OP, improving demand visibility, stock productivity and responsiveness to sell-out.
• Drive launch execution and product allocation, aligning with markets and Supply Chain to accelerate sell-out & improve stock health.
• Equip markets with clear guidelines, effective tools and consistent reporting to improve execution and productivity per point of sale.
• Lead the evolution and deployment of retail concepts that express TAG Heuer’s identity and enhance commercial performance.
• Oversee boutique openings and renovations, ensuring quality, budget discipline and on-time delivery
• Define visual merchandising standards and ensure compelling, consistent execution across boutiques and wholesale environments.
• Orchestrate TAG Heuer’s commercial participation in LVMH Watch Week and Watches & Wonders, aligning functions and markets around clear objectives, responsibilities and timelines.
• Oversee commercial readiness, partner appointments and client experience, in close collaboration with Marketing & Products.
• Manage budgets and ensure structured follow-up to convert engagement into orders, partner commitments and client opportunities.
• Strengthen client acquisition, conversion and loyalty through CRM, clienteling and tailored watchmaking experiences for VIP clients and collectors.
• Ensure a seamless client journey, integrating after-sales service as a driver of trust and long-term relationships.
• Use client feedback and performance insights to raise selling and service standards across the network.
• Develop high-performing teams and empower market leaders through clear accountability, coaching and talent development.
• Bring market intelligence and client insights into strategic decisions with Marketing, Product, Finance and Operations.
• Connect headquarters, markets and the Manufactures around shared commercial priorities, accelerating decisions and resolving execution barriers.
• Contribute actively to the Executive Committee aligning commercial priorities with the Maison’s collective objectives.

your PROFILe

• You have 10+ years of senior commercial or general management experience, ideally within luxury watchmaking, fine jewelry or premium international retail.
• You bring a proven record of profitable growth and P&L ownership across retail, wholesale and digital channels.
• You combine strategic judgment, financial acumen and hands-on execution, with strong negotiation and relationship-building skills.
• You understand luxury distribution, client expectations and collector dynamics, with a strong appreciation of Swiss watchmaking.
• You have experience overseeing retail projects and major commercial events, coordinating creative and operational teams.
• You lead across cultures with ambition, integrity and accountability, developing talent and fostering collaboration.
• You hold a master’s degree or equivalent qualification.
• You are fluent in English, with French an asset, and comfortable with frequent international travel.