Marketing & Retail Executive

your missions

1. Visual Merchandising & Retail Standards

• Store Appearance & Guidelines: Deliver and maintain world-class visual merchandising across all stores and POS, ensuring alignment with global guidelines and local market adaptations.
• Network Executions: Forecast, order, and implement seasonal animations, window displays, trade accessories, and PLV updates while managing VM material storage and budgets.
• Store Openings & Renovations: Support all relocations and refurbishment projects in coordination with HQ VM teams and local contractors. 

2. Retail Activations, Events & Clienteling

• Annual Activation Plans: Build and execute an annual retail activation and event calendar to elevate the client experience and drive store traffic.
• Partnerships & Client Gifting: Identify and manage strategic local partnerships (e.g., lifestyle, sports, and automotive clubs) and client gifting.
• Performance Tracking: Monitor activation ROI, track retail KPIs, and lead reviews on competitor best practices. 

3. 360° Marketing, Digital & CRM

• Local Campaign Execution: Coordinate 360° marketing plans, launch campaigns, and seasonal consumer animations in collaboration with HQ.
• Digital & CRM Strategy: Drive the digital transformation locally by supporting online-to-offline traffic generation, deploying tailored CRM and clienteling initiatives.
• Media & PR Alignment: Ensure consistency across retail/e-retail content, media touchpoints, and public relations initiatives to maximize brand visibility and Share of Voice (SOV). 

4. Business Intelligence & Budget Management

• Budget Ownership: Elaborate, monitor, and optimize marketing, event, media, and VM budgets.
• Market Insights: Analyze quantitative and qualitative brand performance, consumer behavior, and the competitive landscape to refine retail and trade strategies.

your profile

• Education: Master’s Degree in Marketing, Communication, Business Development, or related fields.
• Experience: 5+ years of experience in retail marketing in luxury retail environments.
• Languages: Fluent in English and French (written and spoken); German would be a plus.
• Technical Skills: Mastery of Word, Excel, PowerPoint; strong digital literacy.